LULILY was born out of love, creativity, and a mother’s desire to pay tribute to her greatest inspirations—her three daughters: Lily, Luna, and Lyla. Founded by Claudette Minnie Brown, LULILY is a heartfelt homage to the joy and beauty her daughters bring to her life. The name itself is a blend of their names, symbolizing the unity, individuality, and imagination that Claudette strives to reflect in every LULILY creation.